Babybel

Graphic Design | Art direction Character design

Rising to meet the consumer demand for functional products, the beloved Babybel brand expanded its range with new probiotics, vitamins, organic, and plant-based variants. This series of campaigns aims to introduce these new Babybel superhero characters in the main brand universe, “the land of goodness”, where the heroes showcase individual product features. Through dynamic character/graphic design and animation, we constructed an ever-expanding world with playful storytelling and brand flexibility.

Babybel Plus

Babybel Plus Vitamins Energetic and strong sense of leadership. Cape-like tulip shape outfit. Rounded eyes and more expressive motions. Babybel Plus Probiotics Protective, bit more reserved, and mysterious. Ninja suit-like outfit.

Babybel Plant-based

Babybel Plant-based Nurturing and down-to-earth, plant-based is the ultimate planet lover. It is very agile and acrobatic. Newly arrived to the Land of Goodness, it’s mysterious as well

Babybel Organic

Babybel Organic Remains without expression, this character should not be confused with the original babybel. It is a mischievous little guy who is unapologetic and open.

Credits

Babybel Plus: ECD: Adam Vohlida CD: Kate Delaney Producer: Bridget Danko Animation: Carbon

Babybel Plant-based ECD: Shelby Georgis CD: Stacy Burghardt SCW: Fernandes Machado SAD: Paula Fernandes AD: Stevie Miller CW: Amari Dennis Producer: Bridget Danko Animation: Carbon

Babybel Organic ECD: Shelby Georgis SCW:Tess Dmitrovsky Producer: Bridget Danko Animation: Carbon